In 1979, before words like ‘sustainability’ and ‘eco-friendly’ were everyday terms, Frans Bogaerts and a team of highly motivated eco-pioneers in Belgium, had a vision.
They saw first-hand that chemicals like phosphates, in washing powder and dishwashing products, were polluting water systems and harming aquatic life. They thought the environment deserved to be treated better, so they created a phosphate-free washing powder. And Ecover was born.
Gone are the days when green meant a half-hearted clean. Ecover's products take on household tasks as well as, if not better, than the usual suspects. They use effective naturally derived, biodegradable ingredients.
Ecover's long and rigorous checklist for choosing ingredients includes skin irritation, eye irritation and aquatic toxicity. If it doesn’t come up to scratch, it doesn’t go in. Simple.
Sweet deal for the planet. Plastic doesn’t have to come from petroleum – ecovers comes from sugarcane. They call it Plantplastic®.
Like us ecover believe animals are our best friends, not test subjects. Ecover has never tested on animals.